Destination Guide – Italy

by Mar 27, 2023

Italy is a bucket list destination for many travelers and this year, it is very popular! You’re looking to visit but where do you start? Check out our destination guide to Italy!

Why Italy?

Europe is a popular destination right now and Italy is at the top of the bucket list for many travelers. Why? Well, Italy truly has the potential for EVERY type of vacation! Do you like history or art? Are you looking for incredible beaches? How about amazing dining experiences? You can find all of the above in Italy. Are you looking for some luxury shopping in high-end boutiques? Or do you prefer living like a local? No problem, you can have both if you choose!

Add to the above list the fact that Italy is often cited as the home of the Catholic church, resulting in unforgettable Faith-based experiences and you truly have endless possibilities.

Popular Regions to Visit


When you think about a visit to Italy, many people automatically think of Rome. From the history of the Roman empire to the Vatican and the beauty throughout the city, there is so much to see and do.

If you would like to explore other areas of the country, Rome is a good starting point because many cities in the United States offer flights there. There are several options that have non-stop flights too.  In addition, Rome is not far from a popular cruise port. It’s easy to enjoy some time in Rome before sailing away through the Mediterranean or Western Europe.


Florence is the capital of Italy’s Tuscany region and is often credited with being the city where the Renaissance began. This city is an art lover’s paradise. From the Statue of David to the iconic Florence Duomo, the city is filled with history, interesting museums, and stunning views. In addition, don’t miss the Ponte Vecchio, a famous bridge over the Arno which is now home to many shops.


In addition to Florence, there are several other areas in Tuscany that are worth exploring. For example, Pisa is a must to see the famous Leaning Tower up close.

The Chianti region is known throughout the world for its red wine. Enjoy the stunning views of rolling hills covered with vineyards and olive groves as you explore. Another stop worth making in this region is San Gimignano. You’ll see the incredible medieval towers first as you drive through the countryside to reach this village. Make sure that you stroll through the streets and taste all the local specialties.

Amalfi Coast

You are sure to fall in love if you visit the Amalfi Coast.  Highlights in this area include the historic Pompeii, the island of Capri, and stunning views as you drive along the coast. There are several towns and villages in this area, each one filled with Italian charm. Whether you opt to enjoy a boat ride, explore the history of the area, or head off on a farm-to-table dining experience, you’re sure to enjoy every moment. You’ll be longing to come back before you even leave!


This city on the water is truly enchanting. When you arrive and see the Grand Canal, gondolas floating along the waterways, and many bridges, you are sure to agree. One of the biggest draws of Venice is the magical atmosphere but there are many reasons to visit.

St. Mark’s Basilica and Doge’s Palace are highlights of the city, filled with history and beautiful architecture. The Grand Canal is the main street in Venice and one of the most popular attractions. You may opt for a gondola ride along the canal or take the Vaporetto, the public waterbus, to explore. Whatever you do, don’t miss seeing the Rialto Bridge. There are also a few islands nearby that you could travel to. Lido is known for the beach while Murano is known for glass and Burano for beautiful lace.

Things to Do & See

In Italy, there is something for everyone and every interest.


From the Roman empire and the tragedy of Pompeii to the origins of the Catholic church and the Renaissance, there is so much history in Italy. There are many opportunities to see this history in person, with guided tours and excursions. You can choose from a group tour or a private tour experience. Many tours include a skip-the-line benefit for the most popular attractions too.

Culture & Cuisine

One of the very best parts of visiting Italy is experiencing the food and the culture. There are many ways to immerse yourself in the Italian way of life and one of the best ways is through the food. Whether you want to tour the local market with a chef and do everything yourself or watch and learn, there’s something for you. In addition, there are wine tastings and tours throughout the country, including in the well-known Tuscany region.


If you want some adventure during your vacation, there are plenty of opportunities to be active. Several cities have bike tours during the day and in the evening. In the countryside, you will find ATV tours and even hot air balloon rides.

If you prefer to be on the water, enjoy a boat ride along the Amalfi Coast, complete with a visit to the Blue Grotto and a swim in the Bay of Capri.


There are plenty of opportunities to shop in Italy. Whether you want handcrafted souvenirs or international brand names, you will find it.

If you are visiting Rome, the Via Del Corso is a must! This market has a little bit of everything, from local boutiques to brand names. The historic street is filled with shops and eateries and is the best place to find souvenirs, clothes, and more.

Milan is known for its fashion, luxury hotels, and shopping. Via Monte Napoleone is an upscale shopping district and home to iconic brands such as Gucci or Prada.

While these are just two examples, you can find incredible shopping in cities throughout Italy.

What Kind of Vacation Works Best?


Free and Independent Travel, or FIT, allows you to fully customize your vacation. Although you may choose to include guided tours, you do not have a guide for the duration of your trip. This type of vacation is best if you want everything completely customized but you are not looking to travel in a group. It’s also a good option if you want to visit multiple countries in Europe or if you prefer to “go with the flow” during your vacation versus planning various activities.


There are a few options if you are considering a guided vacation. First, there are tours where you and your travel party will be in a group with other travelers. These tours include a guide and activities are predetermined. These tours are great if you are looking to see all of the major sites.

If you like the idea of having a guide or set itinerary, a private tour is another option. There is often a required minimum number of guests for this option. However, there are also fully customizable options, which are a great fit for large families traveling together or for those looking to have a privately guided, personalized experience. Your Key to the World Travel advisor can help you explore the options.


If you would prefer to get just a taste of Italy, a Mediterranean cruise is a good option for you. Located approximately one hour from Rome, the town of Civitavecchia has a port with several cruise options available.

Getting Started with Planning

With so much to do and see, you may be wondering where to begin. It’s important to plan early, especially if you want to travel during the summer months because hotel availability in certain areas goes quickly.

Your Key to the World Travel advisor is here to help you with all of the details. Whether you prefer a guided tour, exploring on your own, or sailing through the Mediterranean, we can help you find the best fit!


Are you considering a trip? Having a travel advisor means someone there to have your back in any occurrence. There is no additional cost to you and you have peace of mind knowing that your vacation is in good hands.

Contact your Key to the World Travel® advisor for your next trip, or send us a quote request to get started.

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